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For Immediate Release Contact:
LYNN JETER323-933-8007
lajass@att.net

A SHIFT IN BEAUTY PARADIGM ROCKS THE L.A. AND GLOBAL LITERARY, ON-LINE PUBLISHING, FASHION AND BEAUTY INDUSTRIES… THROUGH “BEAUTY COME FORTH”…

Los Angeles, CA (September 2009) - Writer, fashion designer, motivational speaker and entrepreneur Myra Wallace announces the simultaneous launch of BEAUTY COME FORTH (the self-help “bible” to women’s beauty from the inside out), WWW.BEAUTYCOMEFORTH.COM (The monthly on-line magazine and weekly web TV series) and MYLA (the upscale women’s clothing collection).

On Thursday October 8th 2009, from 6pm to 11pm the Arte Calidad Cultural Institute (located at 519 S. Hewitt Street, Los Angeles, CA 90013) in heart of Los Angeles’ Artist Loft District, will be a hotbed of live music (featuring the debut Bosa Nova Album of Brazilian Artist, FABIO), entertainment, music, international food tasting, a European style runway show and a book signing by the author herself, Myra Wallace. 

Over 300 of the city’s most notable fashionistas, tastemakers, stylists, media, trendsetters and celebrities such as: Lisa Leslie, Malik Yoba, Cookie Johnson, Kenny Lattimore, Chante Moore and Wendy Raquel Williams, John Salley, A.C. Green, Bishop Noel Jones and Debbie Allen are among the list of specially- invited, high profile guests.

BEAUTY COME FORTH (BCF) is beyond the simple launch of a book, on-line publication or clothing collection, it’s a resolute and conscious global movement that has become a beacon of hope for millions of women who find themselves pitted against the often unattainable traditional standards of beauty that have been set by the Fashion and Beauty industries for nearly 100 years. Rooted in the acronym F.A.B.U.L.O.U.S. (Forgive, Accept, Believe in, Understand, Love, Organize, Unleash and Salute yourself) BCF is in and of itself a shift in the beauty paradigm starting with and sustained by the core, spiritual principles of beauty. “This isn’t about setting ideals that are unattainable for women. It’s about supporting women with images of the greater potential of themselves and nurturing that dynamic from within. It’s a lifestyle, not a quick fix from reading a magazine article,” says Wallace.

 

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Within the pages of the book and workbook The BCF principles don’t  attempt to solve every problem a woman might face in her active, daily life but it does unapologetically relieve her from trying to measure up to fantasies of an ideal (almost robotic) being, aiming to be all things to all the people in all situations.

BEAUTY COME FORTH the on-line magazine is among the most highly anticipated web-based publication launches to hit the internet in years. Through BCF’s new
(on-line) world order, women of all sizes, shapes, shades, and nationalities are not only featured, but celebrated for being the queens they are; within their own skin!  With a fan base of thousands already sourcing the book on Amazon.com, the webzine allows every woman to get a daily does of BCF principles at the click of a mouse.

GLAMOUROUS AND GREEN

In addition to the book and webzine, Wallace will also debut her holiday collection of MYLA (the clothing collection) 2009-2010 on the runway the evening of the launch. A noted fashion designer for more than two decades, the MYLA collection has been designed with every woman in mind. Wallace’s design philosophy adheres to the notion that despite their individual sizes and shapes, women share a silent sisterhood in their desire to celebrate their femininity and express it through the colors they wear. The line was created with Mother Earth in mind and takes advantage of use of natural earth-friendly fabrics that are both comfortable and express the sensuous silhouettes the MYLA collection is known for. A snippet of the MYLA Collection will be featured in CNN’s Headline news on October 5th 2009. 

Wallace, herself a businesswoman of more than 20 years in the fashion and beauty industries reflects the archetype of the modern woman; facing every challenge both personal and public, one at a time. After designing and launching what could be considered the premier, fashion-forward collection of Big and Tall Men’s apparel under the label M.K.O.MAN, (with then partner A.C. Green formerly NBA), dressing most of the NBA and NFL in her clothing and directing the Los Angeles Black Business Expo and Trade Show for nearly a decade, Wallace took a much needed hiatus to pen her book and thus a global movement was born. Through the advent of BEAUTY COME FORTH, Wallace hopes to inspire, motivate and transform every woman who is ready to a tiny step, or for that matter a giant leap into her own true potential.

“This is non-negotiable,” says Wallace! It’s not a gentle knock at the door, rather a bold command to have every woman tell her BEAUTY to COME FORTH!